Presenting the BRIDGE Networking MODEL: Detroit Startup Week

This will be my second time presenting at Detroit Startup Week! If you’ve never attended DSW, this is the year to start. There is something for everyone – tech companies, entrepreneurs, and nonprofits all join together for a really powerful experience and it’s all FREE! I will presenting my newly launched BRIDGE Networking MODEL workshop.

Tuesday June 18th 3-4pm
Happy Hour Immediately Following
2nd Floor of the Madison Building
1420 Washington Blvd, Detroit, MI 48226
#DETSW2019

Register on Eventbrite, then create your schedule on Sched. Be sure to do both steps!
*STEP 1) *Sign-up on Eventbrite
*STEP 2) *Sign-up on Sched and build your schedule

Click Here to Register

Bring your business cards and take a guided lesson on networking. This Ted-X style Interactive Workshop will be led by professional “Connector”, Bridget Espinosa from Puente Cultural Integration.
Effective networking skills is a requirement in this age of digital social interactions. Learn from a from an expert on how to bring value to every networking event. Go beyond the business card exchange and the LinkedIn contacts to truly create a powerful in-person network. This will be a literal hands-on interactive workshop where we will take you step-by-step on how to strengthen your elevator pitch, increase your value, and up your networking game. Grow your network while you learn using the PCI BRIDGE Model for Networking.

M =
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Apply the BRIDGE Networking MODEL to help you remember that networking is not just about collecting business cards and perfecting your elevator pitch.

Come join me this coming Tuesday for a free Networking workshop – Happy Hour immediately following.
Please share widely – this is open to the public, but registration is recommended because of limited capacity. We all know someone who could use a master’s class in how to network!
Using my years of being a professional “Connector”, I have created an interactive Networking MODEL to help you to remember the most effective tips to successful networking – whether you are looking to boost sales, connect to resources, or find a job opportunity.
In addition, there are free workshops, networking events, and opportunities all week long during #DetroitStartUpWeek.
Register using the following links:
Register on Eventbrite, then create your schedule on Sched. Be sure to do both steps!
*STEP 1) *Sign-up on the Eventbrite
https://www.eventbrite.com/e/detroit-startup-week-2019-detsw2019-tickets-61543257540?aff=eac2
*STEP 2) *Sign-up on Sched and build your schedule
https://techstarsstartupweekdetroit2019.sched.com

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Integrating Businesses in Farmington Hills

We so excited for the BRIDGE Bilingual Business Expo & Networking Event today 5:30-7:30 at the Crowne Plaza Hotel – Farmington Hills!

If you haven’t bought your ticket, use Promo Code BRIDGE for $5 off your ticket! Price is $20 at the door so save by pre-registering! may29networkingexpo.eventbrite.com

Here is our line-up:

Business Expo
Accounting Aid Society
Clean Up Time, LLC
Young Living
Artesanía Textíl
Hola Google
National Microloan Conference
Better Business Bureau
Michigan Healthy
Perk Pros LLC
KDG SWEET DELITE LLC
Salsas Mexia
B Intentional
CVG MARKETING, LLC
Bilingual Communications Solutions LLC
Raymond James
AproMex
Centro Cultural Hispano
NUMU Softoys
Latino Pres
Explosiva 1430
Marma G Creation
Featherstone Moments
Blue Order
Emmy’s Creations
Tequila Cabresto
Latino Press
Alliance Catholic Credit Union
Puente Cultural
New Metro Construction LLC
Greater Farmington Area Chamber of Commerce
Orange Theory Fitness

We are so grateful to our partners at the Greater Farmington Area Chamber of Commerce, Red Global MX – Capítulo Detroit, Latino Press, the Farmington Voice, and La Explosiva Radio 1480 AM who will be transmitting live from the Expo!

Check out our Press Mention:
Farmington Hills Event Provides Networking Bridge, Farmington Voice

See you at the Crowne Plaza Farmington Hills at 5:30pm for networking and a sample of a Tequila Cabresto margarita!

If you haven’t bought your ticket, use Promo Code BRIDGE for $5 off your ticket! Price is $20 at the door so save by pre-registering! may29networkingexpo.eventbrite.com

Networking Workshop is Full!

Season of New Beginnings

I have a tendency to reflect and plan with the start of each season. January is rarely my time for goal setting or resolutions, rather the spring and fall tend to bring out my dreams and aspirations for improvement or a shift in my focus or energy. Did anyone else have a really long winter? I am working hard at “thinking spring”, but these dark and cloudy days make it difficult.

If we had no winter, springSpring is a logical time for renewal and for strength. While a Michigan Spring can sometimes (often) be rainy and dreary, it still brings hope. We know that sunshine and warm weather are coming soon, the days get longer, the mornings brighter. It allows us to breathe a little deeper, as we hear the birds chirping and feel the afternoons warming up.

During this long holiday weekend, when many find solace in their Holy Week and Easter traditions, take a moment to reflect on what new beginnings are presenting themselves to you.

Where will your path take you during this next season of rebirth (either figuratively or literally)?

Might you take the “road less traveled” or will you sail the route of springs past?

A season of new beginnings

Building BRIDGES

SAVE THE DATE!

I’m excited to share my latest project – the BRIDGE Bilingual Business Expo & Networking Event scheduled for May 29th with our BRIDGE Partners, the newly renovated Crowne Plaza Farmington Hills and the Greater Farmington Area Chamber of Commerce.

BRIDGE Bilingual Business Expo
& Networking Event
May 29th 5:30-7:30pm

Crowne Plaza Hotel 37529 Grand River Ave, Farmington Hills, MI 48335

Our Facebook Event is Live as of today!  Please share with your networks!

We are grateful to our partners that have already committed their support:
  • Greater Farmington Area Chamber of Commerce
  • Crowne Plaza – Farmington Hills
  • Red Global MX – Capítulo Detroit
  • Your Premier Travel Service
  • Tequila Cabresto (samples will be available at the event) 
  • Latino Press – Media Partner

Networking: A Shaking-Hands-On Experience

Let’s be honest – networking is an integral part of all industries – corporate connections, entrepreneurship and the nonprofit ecosystem all rely on building relationships. Everyone has their strengths and weaknesses when it comes to effective networking. I love a room full of (mostly) strangers, I also love to take a client or an intern with me and act as their wingman. However, I sometimes struggle with a quick follow-up unless I have a real reason to. (I’m working on this!)

_Networking Model 5.29.19.png

So my two biggest networking tips for my clients are:

  1. Know what you want out of the event and don’t be afraid to ask for what you need. Pick one type of connection or one thing you want to accomplish. Be specific and be bold in your quest for that one thing. Determine your goal before you walk in the door and ask someone to help you make that connection. (If you are nervous to make your own ask – bring someone with you and be each other’s wingman.) Example: I have a client who has an invention. He has created a full business plan, he has his patent, and he has a rustic metal prototype of the product. He needs a plastic prototype made. I invited him to attend the last Tercer Jueves for the Michigan Hispanic Chamber of Commerce that took place at Armando’s Mexican Restaurant in Mexicantown because I knew that the ERGs (Employee Resource Groups) from most of the automotive companies were invited = lots of engineers with potential access to 3D Printers. I asked the hosts to help me make this connection and walked the room introducing him to engineers. We found two that said they had access to a 3D Printer and would try to help. (Cards were exchanged, fingers crossed!)
  2. Ask one or two open-ended questions. Pay close attention to what other people are saying and see how you can help them with whatever they need. I am frequently so bold as to ask: “What do you hope to get from today’s networking event? or Who do you want to meet tonight?” If you are able to do a quick introduction at the event itself – try to do so even if they didn’t ask. Examples of industry specific introductions: introduce a nonprofit leader to a potential funder, introduce a realtor to a mortgage broker or someone who mentions moving/relocating, introduce someone who is job hunting to a staffing agent or a manager in their field.

So there are my secrets for being a professional “connector”. It’s not rocket science, it’s really about knowing what you want and listening to see if you can help others get what they want. Win-Win!

If you are looking for more tips and a “Shaking-Hands-On” Workshop attend this Ted-X style interactive workshop  at the Farmington Chamber on May 29th at 4:30pm or join us for the BRIDGE Bilingual Networking Event and Business Expo.

The PCI BRIDGE Model – Bilingual Entrepreneurship Series

We’re excited to launch a the PCI BRIDGE Model program in collaboration with other immigrant and small business support groups.

The Bilingual Entrepreneurship Series will launch at the Greater Farmington Area Chamber of Commerce in both Spanish and English  (Se lanza el programa de emprendimiento bilingüe en español e inglés.)

Business Model Canvas (Modelo de Negocio)

Resources (Recursos)

Interactive (Interactivo)

Discovery (Descubrimiento)

Growth (Crecimiento)

Entrepreneurship (Emprendimiento)

Find out more about the content of the small business series and register on the eventbrite links below:

REGISTER TODAY!
businessworkshopseries2.eventbrite.com

En español:

¡Reserva tu lugar HOY!      
Haz Clic Aquí: emprendedores-serie1.eventbrite.com

El Modelo BRIDGE, impulsado por Puente Cultural Integration, fue diseñado para estabilizar o hacer crecer un negocio establecido o para lanzar una idea de negocio. Todo tipo de negocio es bienvenido: locales, tiendas con ventas al público, restaurantes, artesanos o contratistas, negocios de servicios o asesores. El emprendimiento no es para todo el mundo, pero los que desembarcan en esta aventura tienen que prepararse. Diferente a los cursos tradicionales de planificación de negocio, esta serie de talleres ayudará a que los propietarios identifiquen su “¿por qué?” y aún más importante, saldrán con un análisis financiero completo para saber cuál es el punto de salir al ras para que aseguren un negocio rentable. Cada semana tendrán un Plan de Acción para adelantar su negocio, paso a paso, mientras cruzamos el PUENTE hacia el Emprendimiento.

Los expertos presentarán temas:

  • mercadeo
  • análisis financiero
  • contabilidad
  • responsabilidades legales
  • impuestos
  • asesoría individual por parte de mentor / asesor(a) de negocio.

El resultado de esta primera etapa del programa BRIDGE será un Modelo de Negocio completo y un entendimiento de su estado financiero para que puedan tomar decisiones informadas en cuestión del futuro de su negocio. Más importante, les proveeremos las herramientas y recursos para que sus ideas se realicen – comenzando el primer día. ¡Empecemos!

Somos miembros orgullosos y agradecemos el apoyo de
la Red Global Mx – Capítulo Detroit y de la Cámara de Comercio de Farmington. 

We are appreciative of the support and we’re proud members of
Red Global Mx and the Greater Farmington Area Chamber of Commerce. 

Red Global Logo  Farmington Chamber logo

 

 

 

© 2019 Puente Cultural Integration, LLC. All rights reserved
Content may not be reproduced or distribution without written permission.

Travel to Cuba

¡Vamos Pa’ Cuba! Puente Cultural Integration is planning its first trip to Cuba.  Government policies keep changing and we have been paying close attention to the latest updates. In the last couple of months, the US has opened bids for domestic airline carriers to provide service to Cuba and has eliminated many restrictions for travel. We, like so many others, are anxious to see Cuba before their doors open to all tourism and trade. Interest has been great in the Metro Detroit area. Because this is unknown territory for US businesses, there is value in seeking out a cultural liaison that can help you to bridge the gap between the US and Cuba.

We are working with strategic partners and our initial trip falls under two categories allowed by the US State Dept. for travel to Cuba.

  1. Educational Activities: exploration of cultural centers, museums, music, art, architecture, and cuisine.
  2. People-to-People: our primary goal is to form relationships with various locals in multiple cities that will provide ongoing mutually beneficial relationships. We aim to eat with the locals, find dance instructors, meet musicians and honor their craft, connect with artisans, and stay in “casas particulares” to embrace the daily life of the Cuban people.

As of March 15th, the Department of Treasury has updated its FAQS page which includes the following, “Travel-related transactions are permitted by general license for certain travel related to the following activities, subject to the criteria and conditions in each general license: family visits; official business of the U.S. government, foreign governments, and certain intergovernmental organizations; journalistic activity; professional research and professional meetings; educational activities; religious activities; public performances, clinics, workshops, athletic and other competitions, and exhibitions; support for the Cuban people; humanitarian projects; activities of private foundations or research or educational institutes; exportation, importation, or transmission of information or information materials; and certain authorized export transactions.”

 

 

Where is everybody?

I was recently interviewed about how deportations are directly affecting small businesses in Southwest Detroit by Hub Detroit, a publication dedication to telling stories about the neighborhoods. As a consultant working with a number of nonprofit organizations in Southwest Detroit, I spend most of my days working directly with small business owners, helping them to access resources and to solve problems.

Over the last year, one of the greatest challenges for Southwest Detroit businesses is their shrinking client base due to immigration threats. People are in disaster preparation mode, staying out of public spaces and saving money in case of an emergency. The somber change in the vibe of the neighborhood was palpable right after the election, it has now evolved into a state of resignation as people attempt to continue living their lives. Stories of raids, detentions, and the hardship that children and spouses are suffering when the bread winner is deported have shifted from shocking to normalized.

November 2017 Issue of The Hub Detroit

Hub Immigration Changing the Tide Dec 2017_Page_1
HUB Detroit, November 22, 2017 misunderstood the name of my business in our phone interview. (Puente de) Conexion is the name of our nonprofit organization, the name of my company is Puente Cultural Integration.

La Posada Mexican Restaurant & Market
Both the image of the Southwest mural and the image above are from Posada Mexican Restaurant and Market, one of my absolute favorite hole-in-the-wall authentic Mexican restaurants in the world. (This is a common scene in SW, owner, Juan Romo (right) sitting with me discussing business with the owner of DMex Printing, Cesar Escobedo. (My favorite butcher, Salvador Enriquez from Carnicería Guadalajara is seen in background.)

Hub Immigration Changing the Tide Dec 2017_Page_3

For some feel good stories about how amazing Southwest Detroit is and to find a directory of all the businesses in both Mexicantown and the West Vernor – Springwells Business Improvement District, see the November 18, 2017 edition of The Hub Detroit.

Motor City Re-Store Round 2 Awards November 28, 2017

Equal Access to Resources in Southwest Detroit

I am really proud to be part of a bilingual collaborative that helps provide resources to the business owners in Southwest Detroit. We decided to join forces last year and have had wonderful results.

Estoy muy orgullosa de ser parte de una colaboración bilingüe que ayuda proporcionar recursos para los dueños de negocio en Southwest Detroit. Decidimos juntarnos hace un año y hemos tenido excelentes resultados.

In November, it was my honor to be the interpreter for Don Rodrigo Padilla, from Taquería el Nacimiento, as he received not only a grant award from the DEGC’s MotorCity Re-Store program, but was also asked to tell his story at the event. (He is also featured on billboards around the city!)

En Noviembre, tuve el honor de ser intérprete para el estimado Don Rodrigo Padilla, de la Taquería el Nacimiento cuando no solo recibió un premio por parte de Motor City Re-Store, sino también le pidieron que contara su historia en el evento.

Motor City Re-Store Round 2 Awards November 28, 2017
Rodrigo Padilla with interpreter Bridget Espinosa, Motor City Re-Store Round 2 Awards November 28, 2017 – as featured in Latino Press 12/7/2017 (Also a MMR Winner!)

Southwest Detroit received more awards than any other neighborhood, in part due to the hard work of our collaboration. Four businesses from the BID – West Vernor – Springwells Business Improvement District, for which I provide outreach, received grants and eight TechTown SWOT City clients in in my Southwest Detroit portfolio received awards, including:

Follow these businesses on Facebook so you can see the progress as they help to beautify Southwest Detroit with new murals and other exterior improvements.

Southwest Detroit recibió más premios que cualquier otro vecindario, nuevo de cuarenta y uno, debido al trabajo colaborativo de nuestras agencias. Cuatro negocios en el BID – el Distrito Comercial de Mejoramiento de West Vernor – Springwells, por la cual apoyo en las comunicaciones, y ocho de mis clientes de TechTown SWOT City recibieron premios.

Sigue los negocios en Facebook para que puedas ver el progreso mientras ayuden embellecer a Southwest Detroit con murales nuevos y otras mejoras exteriores.

MCR_Taqueria El Nacimiento_Don Rodrigo
Don Rodrigo – Taquería el Nacimiento 7400 W. Vernor Detroit, MI 48209

Photos courtesy of Latino Press http://www.latinodetroit.com and MotorCity Re-Store.

5 de Mayo is NOT Independence Day

One would think that news outlets would occasionally use Google or even Wikipedia to confirm their history, yet, sadly, no. Sunday night, as I was watching the WXYZ-Detroit news coverage of the Mexicantown Cinco de Mayo Parade it was reported that the parade commemorated Mexico’s Independence Day. NO! NO! NO! Apparently, they could’ve just read one of their own publications (featuring some of my favorite Mexicantown eateries) that makes it very clear!

5 de mayo ninos mari 2016.jpg

Here in the US – Cinco de Mayo has become of symbol of Mexican Heritage; a day that Hispanic communities throughout the United States celebrate with parades, folkloric dance, and cultural festivals. I was thrilled to see my amiga, who grew up in SW Detroit, is continuing her family’s passion for dance with her children (featured in the photos). Mexican restaurants have really capitalized on this holiday, much like St. Patrick’s Day, marketing to Anglo-Americans with tequila specials & fiestas.

In Mexico – Cinco de Mayo is a national holiday to commemorate the Battle of Puebla in 1862. Kids are off of school and government offices are closed. (Think President’s Day or Labor Day in comparison.) The only place where this day is celebrated with any pomp or circumstance is in the city of Puebla. This battle took place between the ill-prepared Mexican army who were victorious against Napoleon’s army.

So spread the word, especially to your drunken friends and media outlets who didn’t take time to hit wikipedia before they go on the air!

P.S. Mexico’s Independence Day is actually on September 16th, although it is celebrated the night of September 15th with a reenactment  of the  “Grito de Independencia” where you will hear the country join their elected officials in a resounding “¡Viva México!” & enjoy street parties with fireworks.