Love the one you’re with . . . ;-)

You will see a common theme when doing business in Latin America: Relationships! To be successful in the Latin American market, you must be present – both physically and emotionally – to maintain your clients’ trust and loyalty. Do not assume previous positive business dealings will ensure a long-term relationship in business. If something newer, flashier,Continue reading “Love the one you’re with . . . ;-)”

Spanish? Hispanic? Latino? Ay, Dios Mío!

When working with people from a Spanish-speaking background it is important to understand that they are a diverse people. It can be offensive to assume someone’s ethnicity. Asking someone if they are “Spanish” or if they speak “Mexican” is more common than you imagine and extremely insensitive. Spanish = nationality referring only to people who are from Spain,Continue reading “Spanish? Hispanic? Latino? Ay, Dios Mío!”