Business Alianzas – Celebrating One Year!

We are thrilled that Business Alianzas has had such a successful first year! We launched on February 7th, 2021 and we currently have 150 members of Business Alianzas as we head into renewals. If you are not a current member, you can register on our membership page. http://www.businessalianzas.org/membership Continued from a previous post: Reflection 2021: … More Business Alianzas – Celebrating One Year!

Bilingual Outreach

Puente Cultural Integration, LLC is the leading bilingual consulting agency in the State of Michigan supporting Hispanic small businesses and providing coaching to startups in the City of Detroit. We have worked with over a dozen agencies providing program development, project management, as a consultant to nonprofit organizations and governmental departments. … More Bilingual Outreach

Love the one you’re with . . . ;-)

You will see a common theme when doing business in Latin America: Relationships! To be successful in the Latin American market, you must be present – both physically and emotionally – to maintain your clients’ trust and loyalty. Do not assume previous positive business dealings will ensure a long-term relationship in business. If something newer, flashier, … More Love the one you’re with . . . 😉

Spanish? Hispanic? Latino? Ay, Dios Mío!

When working with people from a Spanish-speaking background it is important to understand that they are a diverse people. It can be offensive to assume someone’s ethnicity. Asking someone if they are “Spanish” or if they speak “Mexican” is more common than you imagine and extremely insensitive. Spanish = nationality referring only to people who are from Spain, … More Spanish? Hispanic? Latino? Ay, Dios Mío!