Networking: A Shaking-Hands-On Experience

Let’s be honest – networking is an integral part of all industries – corporate connections, entrepreneurship and the nonprofit ecosystem all rely on building relationships. Everyone has their strengths and weaknesses when it comes to effective networking. I love a room full of (mostly) strangers, I also love to take a client or an intern with me and act as their wingman. However, I sometimes struggle with a quick follow-up unless I have a real reason to. (I’m working on this!)

_Networking Model 5.29.19.png

So my two biggest networking tips for my clients are:

  1. Know what you want out of the event and don’t be afraid to ask for what you need. Pick one type of connection or one thing you want to accomplish. Be specific and be bold in your quest for that one thing. Determine your goal before you walk in the door and ask someone to help you make that connection. (If you are nervous to make your own ask – bring someone with you and be each other’s wingman.) Example: I have a client who has an invention. He has created a full business plan, he has his patent, and he has a rustic metal prototype of the product. He needs a plastic prototype made. I invited him to attend the last Tercer Jueves for the Michigan Hispanic Chamber of Commerce that took place at Armando’s Mexican Restaurant in Mexicantown because I knew that the ERGs (Employee Resource Groups) from most of the automotive companies were invited = lots of engineers with potential access to 3D Printers. I asked the hosts to help me make this connection and walked the room introducing him to engineers. We found two that said they had access to a 3D Printer and would try to help. (Cards were exchanged, fingers crossed!)
  2. Ask one or two open-ended questions. Pay close attention to what other people are saying and see how you can help them with whatever they need. I am frequently so bold as to ask: “What do you hope to get from today’s networking event? or Who do you want to meet tonight?” If you are able to do a quick introduction at the event itself – try to do so even if they didn’t ask. Examples of industry specific introductions: introduce a nonprofit leader to a potential funder, introduce a realtor to a mortgage broker or someone who mentions moving/relocating, introduce someone who is job hunting to a staffing agent or a manager in their field.

So there are my secrets for being a professional “connector”. It’s not rocket science, it’s really about knowing what you want and listening to see if you can help others get what they want. Win-Win!

If you are looking for more tips and a “Shaking-Hands-On” Workshop attend this Ted-X style interactive workshop  at the Farmington Chamber on May 29th at 4:30pm or join us for the BRIDGE Bilingual Networking Event and Business Expo.

The PCI BRIDGE Model – Bilingual Entrepreneurship Series

We’re excited to launch a the PCI BRIDGE Model program in collaboration with other immigrant and small business support groups.

The Bilingual Entrepreneurship Series will launch at the Greater Farmington Area Chamber of Commerce in both Spanish and English  (Se lanza el programa de emprendimiento bilingüe en español e inglés.)

Business Model Canvas (Modelo de Negocio)

Resources (Recursos)

Interactive (Interactivo)

Discovery (Descubrimiento)

Growth (Crecimiento)

Entrepreneurship (Emprendimiento)

Find out more about the content of the small business series and register on the eventbrite links below:

REGISTER TODAY!
businessworkshopseries2.eventbrite.com

En español:

¡Reserva tu lugar HOY!      
Haz Clic Aquí: emprendedores-serie1.eventbrite.com

El Modelo BRIDGE, impulsado por Puente Cultural Integration, fue diseñado para estabilizar o hacer crecer un negocio establecido o para lanzar una idea de negocio. Todo tipo de negocio es bienvenido: locales, tiendas con ventas al público, restaurantes, artesanos o contratistas, negocios de servicios o asesores. El emprendimiento no es para todo el mundo, pero los que desembarcan en esta aventura tienen que prepararse. Diferente a los cursos tradicionales de planificación de negocio, esta serie de talleres ayudará a que los propietarios identifiquen su “¿por qué?” y aún más importante, saldrán con un análisis financiero completo para saber cuál es el punto de salir al ras para que aseguren un negocio rentable. Cada semana tendrán un Plan de Acción para adelantar su negocio, paso a paso, mientras cruzamos el PUENTE hacia el Emprendimiento.

Los expertos presentarán temas:

  • mercadeo
  • análisis financiero
  • contabilidad
  • responsabilidades legales
  • impuestos
  • asesoría individual por parte de mentor / asesor(a) de negocio.

El resultado de esta primera etapa del programa BRIDGE será un Modelo de Negocio completo y un entendimiento de su estado financiero para que puedan tomar decisiones informadas en cuestión del futuro de su negocio. Más importante, les proveeremos las herramientas y recursos para que sus ideas se realicen – comenzando el primer día. ¡Empecemos!

Somos miembros orgullosos y agradecemos el apoyo de
la Red Global Mx – Capítulo Detroit y de la Cámara de Comercio de Farmington. 

We are appreciative of the support and we’re proud members of
Red Global Mx and the Greater Farmington Area Chamber of Commerce. 

Red Global Logo  Farmington Chamber logo

 

 

 

© 2019 Puente Cultural Integration, LLC. All rights reserved
Content may not be reproduced or distribution without written permission.

Motor City Re-Store Round 2 Awards November 28, 2017

Equal Access to Resources in Southwest Detroit

I am really proud to be part of a bilingual collaborative that helps provide resources to the business owners in Southwest Detroit. We decided to join forces last year and have had wonderful results.

Estoy muy orgullosa de ser parte de una colaboración bilingüe que ayuda proporcionar recursos para los dueños de negocio en Southwest Detroit. Decidimos juntarnos hace un año y hemos tenido excelentes resultados.

In November, it was my honor to be the interpreter for Don Rodrigo Padilla, from Taquería el Nacimiento, as he received not only a grant award from the DEGC’s MotorCity Re-Store program, but was also asked to tell his story at the event. (He is also featured on billboards around the city!)

En Noviembre, tuve el honor de ser intérprete para el estimado Don Rodrigo Padilla, de la Taquería el Nacimiento cuando no solo recibió un premio por parte de Motor City Re-Store, sino también le pidieron que contara su historia en el evento.

Motor City Re-Store Round 2 Awards November 28, 2017
Rodrigo Padilla with interpreter Bridget Espinosa, Motor City Re-Store Round 2 Awards November 28, 2017 – as featured in Latino Press 12/7/2017 (Also a MMR Winner!)

Southwest Detroit received more awards than any other neighborhood, in part due to the hard work of our collaboration. Four businesses from the BID – West Vernor – Springwells Business Improvement District, for which I provide outreach, received grants and eight TechTown SWOT City clients in in my Southwest Detroit portfolio received awards, including:

Follow these businesses on Facebook so you can see the progress as they help to beautify Southwest Detroit with new murals and other exterior improvements.

Southwest Detroit recibió más premios que cualquier otro vecindario, nuevo de cuarenta y uno, debido al trabajo colaborativo de nuestras agencias. Cuatro negocios en el BID – el Distrito Comercial de Mejoramiento de West Vernor – Springwells, por la cual apoyo en las comunicaciones, y ocho de mis clientes de TechTown SWOT City recibieron premios.

Sigue los negocios en Facebook para que puedas ver el progreso mientras ayuden embellecer a Southwest Detroit con murales nuevos y otras mejoras exteriores.

MCR_Taqueria El Nacimiento_Don Rodrigo
Don Rodrigo – Taquería el Nacimiento 7400 W. Vernor Detroit, MI 48209

Photos courtesy of Latino Press http://www.latinodetroit.com and MotorCity Re-Store.

Global Commerce: It’s tricky business!

When conducting business or hosting social events with people from various cultures it is important to learn the “do’s & don’ts”.  Each culture is unique; what is required in one setting may be offensive in another. This is a quick at-a-glance infographic reference to nine different countries created by a company named Zendesk that we found at Entrepreneur.com. 

35 Tips How Not to Offend International Business Partners From entrepreneur.com

Looking for more information about going global? Contact us for a consultation today!

If your company is in the Metro Detroit or Chicago areas and would like Puente Cultural Integration to provide consulting, cross-cultural or diversity training for your staff, please contact bridget@puenteci.com for a quote.